VIÑA ESMERALDA
Viña Esmeralda is a delicate and very aromatic white wine from Catalonia produced by Bodegas Torres. Torres has over 150 years winemaking history and exports to over 150 countries. It is a family-run business, now on the 5th generation of family members. Launched in 1976, this wine was named after the green hue of the Mediterranean Sea. A fresh and aromatic Mediterranean classic, made from Muscat of Alexandria and Gewürztraminer.
We were engaged by our client Frutela Group to work on the Viña Esmeralda promotion. The promotion was held during March and it took place at local cinemas. We have edited and created promotional video for cinema release and have designed illuminated displays which were placed all around cinema premises. Apart from that we have created discount coupons, leaflets, banners, posts and conducted social media campaigns via social media platforms. On March 8th, all women who attended cinema were served a glass of wine for tasting and received a discount coupon as a little gesture for International Women’s Day.
VIÑA ESMERALDA
Viña Esmeralda is a delicate and very aromatic white wine from Catalonia produced by Bodegas Torres. Torres has over 150 years winemaking history and exports to over 150 countries. It is a family-run business, now on the 5th generation of family members. Launched in 1976, this wine was named after the green hue of the Mediterranean Sea. A fresh and aromatic Mediterranean classic, made from Muscat of Alexandria and Gewürztraminer.
We were engaged by our client Frutela Group to work on the Viña Esmeralda promotion. The promotion was held during March and it took place at local cinemas. We have edited and created promotional video for cinema release and have designed illuminated displays which were placed all around cinema premises. Apart from that we have created discount coupons, leaflets, banners, posts and conducted social media campaigns via social media platforms. On March 8th, all women who attended cinema were served a glass of wine for tasting and received a discount coupon as a little gesture for International Women’s Day.
